Blog Category

ICT

Communicating risks and meaningfully engaging communities to prevent the spread of the COVID-19

Nov 30th, 2021 • by Indira Joshi, FAO

Vulnerable populations need reliable information regarding how to protect themselves from the spread of the COVID-19. In this way, information becomes a form of assistance in itself, giving people the opportunity to make better choices and protect themselves and their loved ones.  However, successful communication campaigns need to be designed in a thoughtful way. What is the socio-economic context? What are the main community, and potentially conflict, dynamics? What or who is driving social behavior?